THE GUIDE

Plain English.
No jargon.

"Website" covers four very different things. Each section below explains one in the words we'd use over a cup of tea: what it is, what it's like, and when it's the wrong choice.

01
STATIC · NO MOVING PARTS

Simple (static) website

A set of pages we design and build by hand: home, about, services, contact. There's no engine behind it, which sounds like a limitation but is actually the point. Nothing to hack, nothing to update, and it loads instantly. When you want a change, you ask us and it's usually done the same day.

Think of it as a beautifully printed brochure that's always up to date on Google.

This is for you if your business needs to be found, look credible, and turn visitors into phone calls or emails.
Skip it if you plan to publish news or blog posts every week. You'll get tired of asking us for edits.
from €9002–3 weeksupkeep: almost none
02
CMS · YOU EDIT IT

WordPress website

The same public-facing website, but with a control panel behind it. You log in, click 'edit', and change text, photos, menus or prices yourself. Add blog posts, event listings or a gallery without a developer. Powers about 40% of the web for exactly this reason.

Think of it as a shop window you can re-dress yourself, any evening you like.

This is for you if you'll update content weekly (news, menus, listings, a blog) and want to own that yourself.
Skip it if your content rarely changes; you'd be paying for an engine you never drive, plus its upkeep.
from €1,8003–5 weeksupkeep: updates & backups
03
SOFTWARE · IN THE BROWSER

Web app

Custom software that runs in the browser. Your customers or staff sign in and do things: book appointments, place orders, track jobs, manage accounts. Nothing off the shelf: we design it around how your business actually works, then build and test it like the software it is.

Think of it as hiring a brilliant employee who works 24/7 and never mixes up a booking.

This is for you if people need to log in and interact, and a spreadsheet or off-the-shelf tool no longer cuts it.
Skip it if people only need to read about you. A website does that at a tenth of the cost.
from €8,0006–12 weeksupkeep: hosting & support plan
04
INSTALLED · IN THE POCKET

Mobile app

An app people install from the App Store or Google Play. It earns a place on their home screen and can do things a website can't: push notifications, camera access, working offline, background location. Usually paired with a small web backend so you can see what's happening.

Think of it as a place in your customer's pocket, the most valuable shelf space there is.

This is for you if your users need you daily, on the go, and notifications or offline use genuinely matter.
Skip it if a web app would do the same job. Stores take a cut, reviews take patience, and updates take longer.
from €12,00010–16 weeksupkeep: store updates & support

Still not sure?

Four questions will point you at the right one. No email required.

Find your fit